APPLE PODCAST | SPOTIFY | OTHER PLATFORMS The question used to be simple. Should you start a podcast? And the answer was almost always yes. But after years of watching service providers burn out, stop publishing, and walk away from shows that were working, it’s clear that the real question was never about whether to […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Think about the last person who hired you. Or think about the last person you hired. Did you say yes the very first moment you found them? Probably not. What happened instead was a process. You found them, you followed along for a while, you consumed something they […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS For four years, the answer has been yes. Start a podcast, publish weekly, build trust, get clients. That has been the message, and it has been believed wholeheartedly. So this is not easy to say. But after sitting with something for a while, it’s time to be honest. […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS In this episode, I’m joined by my friend Andi Smiley to talk about using Pinterest to market a podcast without relying on Instagram or daily social media posting. Andi walks through how she built her own Pinterest strategy from scratch, what she recommends pinning, how Pinterest SEO works […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS A client got on a call this week to plan her relaunch. Her last episode went live July 4th of 2024. Two years of silence. When her stats got pulled up, not for any strategic reason, just because her show was being moved to a new host, her […]
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(And Why It’s the One Thing AI Can’t Fake) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Every coach I have hired in the last several years was because of their podcast. Not Instagram, not Threads. Even if I found them on social media, the decision happened after listening to their podcast. One coach was even […]
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(Even When You’re Not Watching) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Thirteen months. No new episodes, no promotion, nothing. A client stepped away from her podcast when life took over the way it always does. Then one day she asked for help publishing a single episode, and before doing anything else, her numbers got […]
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(And How They Work Together) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS When you picture podcasting, you probably picture one thing: your own show, episodes going out every week, an audience building over time. That version is real and it’s powerful. But it’s not the whole picture. There are actually three distinct types of podcasting […]
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What the First Six Weeks Look Like APPLE PODCAST | SPOTIFY | OTHER PLATFORMS There’s a version of podcast launch advice that tells you to just start. Record some episodes, pick a name, upload to Apple and Spotify, hit publish. And yes, technically that is how you launch a podcast. But there is a significant […]
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They’re Not the Same Tool APPLE PODCAST | SPOTIFY | OTHER PLATFORMS If you’ve been treating podcasting and social media as two versions of the same thing, content platforms you pick between or use together, this . Most people in the online business space have landed here at some point. But understanding why podcasting vs […]
