how-podcasting-builds-trust-with-potential-clients

How Podcasting Builds Trust With Potential Clients 

(Even When You’re Not Watching) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Thirteen months. No new episodes, no promotion, nothing. A client stepped away from her podcast when life took over the way it always does. Then one day she asked for help publishing a single episode, and before doing anything else, her numbers got […]

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Podcast

types-of-podcasting-for-business-visibility

The Three Types of Podcasting for Business Visibility [Ep. 53]

(And How They Work Together) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS When you picture podcasting, you probably picture one thing: your own show, episodes going out every week, an audience building over time. That version is real and it’s powerful. But it’s not the whole picture. There are actually three distinct types of podcasting […]

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Podcast

how-to-launch-a-podcast-strategically

How to Launch a Podcast Strategically [Ep. 52]

What the First Six Weeks Look Like APPLE PODCAST  |  SPOTIFY  |  OTHER PLATFORMS There’s a version of podcast launch advice that tells you to just start. Record some episodes, pick a name, upload to Apple and Spotify, hit publish. And yes, technically that is how you launch a podcast. But there is a significant […]

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Launch a Podcast, Podcast, Podcast Strategy, Podcasting

podcasting-vs-social-media-for-business

Podcasting vs Social Media for Business [Ep. 51]

They’re Not the Same Tool APPLE PODCAST | SPOTIFY | OTHER PLATFORMS If you’ve been treating podcasting and social media as two versions of the same thing, content platforms you pick between or use together, this . Most people in the online business space have landed here at some point. But understanding why podcasting vs […]

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Podcast

questions-to-answer-before-starting-a-podcast

4 Questions to Answer Before Starting a Podcast [Ep. 50]

(That Most People Skip) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS If you’ve been thinking about starting a podcast, there’s a good chance the first question you’ve asked yourself is something like: what should my first episode be about? What should I name the show? It feels like the logical place to start. You’re launching […]

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Launch a Podcast, Podcast, Podcast Strategy, Podcasting

podcast-trust-building

Podcasting Doesn’t Just Get You Clients (It Does Something More Powerful Than That) [Ep. 49]

APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Episode Summary Everyone says your podcast will get you clients. I’ve said it too. But I’ve been thinking about it differently lately, and I think what podcasting is really doing is something more powerful than that. If you’ve ever wondered why your podcast isn’t bringing in clients yet, […]

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Podcast

when-to-rebrand-your-podcast

When to Rebrand Your Podcast

5 Signs It’s Time for a Change Have you ever listened back to your own episodes and realized something just doesn’t fit here anymore? Knowing when to rebrand your podcast is one of the more nuanced decisions you’ll make as a podcaster, and it’s worth talking about because the signs aren’t always obvious, and the […]

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Podcast Strategy, Podcasting, Podcasting Tips

why-most-podcast-advice-does-not-work-for-business-owners

Why Most Podcast Advice Does Not Work for Business Owners [Ep. 48]

APPLE PODCAST | SPOTIFY | OTHER PLATFORMS A lot of podcast advice sounds amazing. Until you try to apply it to your real life and business. Then suddenly it feels impossible. You hear things like: Okay, maybe it’s not that dramatic, but while those tips may work for some people, they often leave business owners […]

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Podcast

Three-Types-of-Podcasting-for-Coaches

Three Types of Podcasting for Coaches and Service Providers

Who Want to Ditch Social Media Estimated Read Time: 10 min read When we think of podcasting, we usually think of it as one thing. You start your own show, record episodes, and hope people find you. And if that’s all podcasting were, it would still be worth doing because even a single well-launched show […]

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Launch a Podcast, Podcast Strategy, Podcasting

How-to-Replace-Your-Social-Media-Strategy-With-a-Podcast

How to Replace Your Social Media Strategy With a Podcast 

(And Get Off the Treadmill) Estimated Read Time: 10 min read You’ve been doing this for a while now. Showing up on Instagram. Writing the captions. Filming the reels. Figuring out the hooks. Posting at the right time. Checking the engagement. Wondering if it’s working. Starting all over again tomorrow. And somewhere in the middle […]

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Content Strategy, Launch a Podcast, Podcast Strategy, Podcasting