We don’t just launch your show.
We build the sales system behind it, then bring it to life for you.
If your podcast is meant to support your business, it needs more than a microphone and three random episodes.
Most podcasts are launched backwards.
- Clear positioning
- Defined audience alignment
- A mapped listener-to-offer pathway
- Strategic episode roles
- Built-in calls to action
First: name, cover art, trailer.
Then: three episodes.
Then: post on Instagram and hope it works.
But your podcast isn’t a hobby.
It’s an asset.
And assets require structure.
If you launch without:
You’ll spend the next year trying to fix it.
This launch experience prevents that.
Before we touch tech, we build strategy.
• Your positioning
• Sales alignment
• The 4-Episode Sales Engine
• A mapped 90-day roadmap
Then we execute.
This is not a DIY course.
And it’s not a tech-only launch service.
It’s a strategic installation.
Before your first episode goes live, we install:
How We Launch Strategically
Before recording anything, we apply the RESET framework to your new show:
R – Relevance
Clarify your positioning and messaging so the right listeners are drawn in.
E – Episode Alignment
Map your first 12 episodes around your core offer and buyer journey.
S – Searchability
Optimize your show for discoverability from day one.
E – Engagement
Design intentional calls to action and nurture pathways.
T – Turn Into Sales
Install a clear path from episode to lead to offer.
You launch with infrastructure.
Step 1 - RESET Strategy Install
Step 2 - 4-Episode Sales Engine Launch
We design your first four episodes as a complete conversion cycle:
• Establish positioning and attract aligned listeners
• Demonstrate authority and build trust
• Address core objections before they surface
• Extend a clear invitation to your offer
These aren’t filler episodes.
They’re structured.
Step 3 - Done-For-You Setup & Publishing
While you focus on recording, I handle:
• Hosting setup
• Directory submissions (Apple, Spotify, etc.)
• Show description optimization
• Production of your four launch episodes
• Publishing and scheduling
You don’t just launch.
You launch strategically.
Step 4 - 30 Days of Implementation Support
You receive:
• 30 days of Slack support
• Structured milestones
• Clear deadlines
• Ongoing refinement
This ensures your launch doesn’t stall mid-way.
WHAT YOU LEAVE WITH
✅ A fully launched podcast
✅ Four strategically structured launch episodes live
✅ Twelve mapped episodes
✅ Clear sales pathways installed
✅ A repeatable 4-Episode Sales Engine
✅ Confidence that your podcast supports your business
WHO THIS IS FOR
This is for you if:
✅ You already have a clear offer your podcast will support
✅ You want your show built strategically
✅ You value structure over speed
✅ You’re ready to treat your podcast as part of your revenue ecosystem
✅ You’re willing to follow a clear process to get it done right
This is not for you if:
• You want to “try podcasting and see what happens”
• You don’t yet have an offer to support
• You’re looking for a DIY course
I’m Allison - Podcast Strategist
Your trailer will go live during your VIP week (part of the submission and promotional process), but your show launches with your first 4 episodes the week after. During Launch Week, this is the official date your first 3 episodes release, and I’m in your corner the entire time to make sure every episode publishes perfectly.
Over the past few years, I’ve launched dozens of shows, produced 1,000+ episodes, and helped coaches and service providers turn “I think I want a podcast” into a structured, revenue-aligned asset.
But here’s what makes my approach different:
It’s structure.
❌ I’m not here to simply set up your feed and call it done.
✅ I install positioning, strategy, and a clear sales pathway from day one so your podcast supports your business…not just your content calendar.
Before your first episode goes live, we clarify:
• Who your show is for
• What offer it supports
• How listeners move from episode to action
• The role each episode plays
My background as a teacher means you get a clear, step-by-step process. You’ll always know what’s next.
And while I handle the backend execution, we’re not just pressing publish - we’re building a podcast designed to grow with your business.
INVESTMENT
Apply for the VIP Podcast Launch
(Payment plan available)
VIP Podcast Launch - $3,800
This is a high-touch, limited-capacity experience.
I take a small number of launch clients at a time to ensure depth and execution.
A few things you might be wondering
The difference comes down to how much implementation you want support with.
VIP Podcast Launch
This is the full launch experience. We design the strategy together using my RESET framework, and then I handle the technical setup and production so your podcast launches with everything in place. Strategy + execution.
Podcast Launch Intensive
This is a strategy session for entrepreneurs who want to launch their podcast themselves. We build your positioning, episode plan, and launch roadmap together, and you leave with a clear plan to implement.
Podcast Sales Intensive
This is for podcasts that already exist but are not converting listeners into clients. We analyze your current show and rebuild the sales structure so your podcast works as a marketing system.
In short:
• VIP Launch → strategy + done-for-you launch
• Launch Intensive → strategy for launching your podcast yourself
• Sales Intensive → strategy for improving an existing podcast
No. We will strategically map and outline your first four launch episodes together. You’ll record them during the pre-launch phase, and I’ll handle production and publishing.
You don’t need content ready. You need clarity and we build that first.
The Strategic Launch is structured as a focused 4–6 week process.
We begin with strategy and planning, then move into recording, production, and launch execution. Your actual launch date is scheduled in advance so everything moves intentionally so we are not acting reactively.
You won’t be guessing what happens next. Each phase has a clear role.
That’s completely fine.
Many of my launch clients are recording for the first time. I guide you through equipment selection, recording setup, and best practices so you feel confident before we hit publish.
This is not “figure it out on your own” support. You’ll know exactly what to do and when.
You don’t need anything complicated.
I’ll recommend a simple, high-quality setup based on your space and budget. Most clients only need a USB microphone and basic recording software to get started.
We focus on clarity and consistency not overproduced complexity.
You can book up to 90 days in advance. A deposit reserves your launch window, with the remaining balance due prior to execution.
No. And I wouldn’t trust anyone who does.
What I guarantee is a podcast built with strategic positioning, discoverability, and intentional sales alignment from day one.
Results come from implementation and we build the system correctly.
Launching fast is easy.
Launching strategically is different.
If you want your podcast to start working for your business from day one, apply below.
Apply for the VIP
Podcast Launch