What if the real value of a podcast isn't publishing a new episode every week?
What if it's giving potential clients enough time with you to understand how you think, how you work, and why your approach might be right for them?
That question changed the way I think about podcasting and the kind of work I want to do.
I've spent years helping service providers create podcasts. Then I started asking a different question.
The power of podcasting was never about publishing every week.
Potential clients get to hear how you think.
They hear you explain the things they’ve been wondering about but haven’t asked yet.
They begin to understand your approach, what makes it different, and whether it’s right for them.
And by the time they reach out, they don’t need you to start from the beginning.
They already know why they’re there.
It’s what happens when someone spends enough time listening to you.
I started my business behind the scenes of podcasts - editing episodes, launching shows, and helping business owners bring their ideas to life through audio.
Over the years, I’ve produced more than 1,000 episodes, helped launch more than a dozen shows, and hosted podcasts of my own.
Somewhere along the way, I started paying attention to something other than the podcast itself:
What was happening because someone listened?
I’ve spent years behind the scenes of podcasts. And it changed what I believe makes them work.
EXPLORE THE PRIVATE PODCAST EXPERIENCE
That realization changed the work I want to do.
I’m less interested in creating content just to keep a podcast going. I’m much more interested in helping service providers use audio intentionally, so the right people understand their work and are more ready to take the next step.
For service providers, the value wasn't necessarily reaching thousands of people. It was giving the right people time to hear how you think, understand your approach, and decide whether you're the person they want to hire.