APPLE PODCAST | SPOTIFY | OTHER PLATFORMS The question used to be simple. Should you start a podcast? And the answer was almost always yes. But after years of watching service providers burn out, stop publishing, and walk away from shows that were working, it’s clear that the real question was never about whether to […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Think about the last person who hired you. Or think about the last person you hired. Did you say yes the very first moment you found them? Probably not. What happened instead was a process. You found them, you followed along for a while, you consumed something they […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS A client got on a call this week to plan her relaunch. Her last episode went live July 4th of 2024. Two years of silence. When her stats got pulled up, not for any strategic reason, just because her show was being moved to a new host, her […]
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(And Why It’s the One Thing AI Can’t Fake) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Every coach I have hired in the last several years was because of their podcast. Not Instagram, not Threads. Even if I found them on social media, the decision happened after listening to their podcast. One coach was even […]
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(And How They Work Together) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS When you picture podcasting, you probably picture one thing: your own show, episodes going out every week, an audience building over time. That version is real and it’s powerful. But it’s not the whole picture. There are actually three distinct types of podcasting […]
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What the First Six Weeks Look Like APPLE PODCAST | SPOTIFY | OTHER PLATFORMS There’s a version of podcast launch advice that tells you to just start. Record some episodes, pick a name, upload to Apple and Spotify, hit publish. And yes, technically that is how you launch a podcast. But there is a significant […]
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They’re Not the Same Tool APPLE PODCAST | SPOTIFY | OTHER PLATFORMS If you’ve been treating podcasting and social media as two versions of the same thing, content platforms you pick between or use together, this . Most people in the online business space have landed here at some point. But understanding why podcasting vs […]
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(That Most People Skip) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS If you’ve been thinking about starting a podcast, there’s a good chance the first question you’ve asked yourself is something like: what should my first episode be about? What should I name the show? It feels like the logical place to start. You’re launching […]
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Who Want to Ditch Social Media Estimated Read Time: 10 min read When we think of podcasting, we usually think of it as one thing. You start your own show, record episodes, and hope people find you. And if that’s all podcasting were, it would still be worth doing because even a single well-launched show […]
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(And Get Off the Treadmill) Estimated Read Time: 10 min read You’ve been doing this for a while now. Showing up on Instagram. Writing the captions. Filming the reels. Figuring out the hooks. Posting at the right time. Checking the engagement. Wondering if it’s working. Starting all over again tomorrow. And somewhere in the middle […]
