How to Repurpose ONE Podcast Episode Into 7-10 Pieces of Content (Or MORE) [ep. 59]

Today’s blog post is an extension of the last podcast episode. If you’ve ever felt overwhelmed by the concept of content creation or wondered what to post on your social media channels, this is for you. By the end of this post, you’ll know exactly how to repurpose one podcast episode into a blog post, short videos, and 5 to 7 social media posts.

The Power of Repurposing: Your Podcast to Blog Post

Starting with the most straightforward method: turning your podcast episode into a blog post. If you don’t have a website, bookmark this idea because it’s incredibly beneficial if you plan to set one up. Having a blog page connected to your podcast page is excellent for SEO (Search Engine Optimization) and user engagement.

Here’s a simple step-by-step:

  1. Get a Transcript: Use transcription services like Descript, Otter.ai, or Castmagic to transcribe your podcast episode.
  2. Structure and Edit: Pull out the main points or highlights from your episode, structure them into sections with headings, and make it readable.
  3. SEO Optimization: Use the same titles as your episodes to keep it consistent, embedding keywords naturally.
  4. Embed Your Episode Player: At the beginning and end of the blog post, embed your podcast episode player. This way, readers can listen directly from your blog.

Creating Short Videos and Reels

Next up, repurpose your episode into short videos or reels. Video content is king across platforms like Instagram, TikTok, and YouTube shorts. Here’s how to do it:

  1. Select Key Takeaways: Choose 2-3 key talking points from your episode.
  2. Record Short Clips: Film under a minute videos discussing these points, or use quotes and sound bites from your episode.
  3. Captions are Key: Always add captions for those who view content with the sound off.

Maximize Social Media Content

From one podcast episode, you can create multiple social media posts. Here are 5-7 specific content ideas:

  1. Quote Graphic: Design a branded graphic that features a powerful quote from your episode.
  2. Carousel Post: Break down ONE of your episode’s main points into individual slides. For example, if your episode discusses three tips, create a carousel over one of those tips. That gives you three different carousel posts. You can create one carousel with each slide covering one tip, but this limits you to one carousel. 
  3. Behind the Scenes: Share a snapshot or record yourself podcasting or on a coaching call. Write a short caption about the topic you’re covering.
  4. Ask Questions: Use your stories to ask questions related to your episode content. This boosts engagement and gets your audience thinking.
  5. In-Depth Caption: Craft a “mini-blog” in the caption of your social media post, giving more detail on a specific point from your episode.
  6. Teaser Video: Create a short teaser video inviting your audience to listen to the full episode, addressing a few points and providing a call to action.
  7. Story Polls and Engagement: Use polls, sliders, or question boxes on your stories to generate audience interaction.

Ensure you also provide easy access to your episode in your social media bios and stories, using tools like Pod.link which allows listeners to select their preferred platform.

Bringing It All Together

By repurposing your podcast episode creatively, you can create a seamless content strategy that drives traffic back to your podcast and enhances your online presence. Not only does this save you time, but it also keeps your content calendar full and consistent.

So the next time you sit down to record an episode, consider all the different ways you can use that content. Not only will it save you time, but it will also help you reach a wider audience and stay consistent with your messaging.

If you’re ready to simplify your content strategy using a podcast or if you want to start podcasting, let’s chat. And don’t forget to reach out with any questions or thoughts. 

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Welcome to Make Podcasting Simple, the show for busy business owners who want to use their podcast as a powerful marketing tool without the overwhelm. 

Whether you’re a solopreneur, coach, or course creator, this podcast is here to help you simplify your podcasting process so it fits seamlessly into your schedule. 

Get practical tips, actionable strategies, and systems that will make podcasting feel manageable and fun—because running a business is busy enough!

Let’s make podcasting simple!

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Allison Nitsch