Helping teachers transition out of the classroom by starting their own online business - without relying on MLMs or working for someone else.
Do you set goals for various aspects of your life, like business, health, or finances? Well, you should also have a podcast goals! Having a clear goal helps keep your content on track and ensures that your podcast isn’t just a fun hobby but a powerful marketing tool. Today, on Make Podcasting Simple, we’re diving into why it’s essential to align your podcast with your business goals and how to make it happen.
Your podcast should be more than an entertaining conversation; it should serve a specific purpose. Whether you’re a solopreneur, a coach, or a course creator, your podcast can be a valuable marketing tool helping you achieve specific goals—be it gaining new clients, establishing yourself as an expert, or building a community.
**Why Set Goals for Your Podcast?**
Take time to write down exactly what you want to achieve with your podcast. Is it to gain more clients, build visibility, or foster a sense of community? Clarity in your goals sets the foundation for everything else.
Before you record or even outline an episode, ask yourself: how does this topic move me closer to my goal? If it doesn’t align well, tweak the topic or find another one that does.
Identify 3 to 5 content themes directly tied to your goals. For example:
Don’t let your podcast content live in just one place. Use snippets for social media posts, blog posts, or newsletters. This extends your reach and ensures your content finds those who need it.
Different goals require different content strategies. Here’s how to tailor your episodes to meet your goals:
Here’s how to put it all together:
If aligning your podcast with your goals seems daunting, don’t hesitate to reach out for help. Let’s make podcasting simple for you! Connect with me on Instagram at @AllisonNitsch. Share your goals and your business, and we’ll figure out how to make podcasting work for you.
By getting clear on your podcast goals and aligning your content strategies accordingly, you’ll find it easier to produce meaningful, impactful episodes that drive your business forward.
So, what are your podcast goals? Feel free to share them with me, and let’s get started on making your podcast a powerful tool for success.
Welcome to Make Podcasting Simple, the show for busy business owners who want to use their podcast as a powerful marketing tool without the overwhelm.
Whether you’re a solopreneur, coach, or course creator, this podcast is here to help you simplify your podcasting process so it fits seamlessly into your schedule.
Get practical tips, actionable strategies, and systems that will make podcasting feel manageable and fun—because running a business is busy enough!
Let’s make podcasting simple!
Like most teachers, I went into the profession thinking I would change the world....or at least love what I do. And the truth is, I did...for a while. But after 7 years I knew I was not in the right field for me, and continued to spend the next 11 years trying to find something else.
Hear my story
© 2025 Allison Nitsch. All rights reserved • Privacy Policy • Site by SUGAR STUDIOS
@allisonnitsch
join me over on
Helping teachers transition out of the classroom by starting their own online business - without relying on MLMs or working for someone else.
I WANT IN ON THIS