Behind the Scenes of Launching a Podcast [ep. 42]

Launching a podcast may seem like a daunting task, but it can be a transformative step for your business. On the latest episode of Master Your Message, I take you behind the scenes of launching a podcast and share what it’s like to work with a podcast manager—specifically, me! If you’ve been toying with the idea of starting your own podcast but feel overwhelmed, this blog post will give you a peek into the process and hopefully inspire you to take the leap.

Why Start a Podcast?

Before diving into the nitty-gritty, let’s revisit why a podcast can be a game-changer for your business:

Value-Packed Content: A 30-minute podcast can deliver more value than most social media posts.

Trust and Connection: Listeners get to know you and build trust as they hear your voice and insights.

Expert Positioning: Establish yourself as an authority in your field.

Flexible Listening: Podcasts can be enjoyed anywhere—while driving, cooking, or even in the shower!

Permanent Content: Unlike social media posts, podcast episodes don’t disappear. They create a library of valuable content you own.

What to Expect When You Work With Me

I understand that the thought of launching a podcast can feel overwhelming, which is why I’m here to help streamline the process. Here’s a breakdown of what it’s like to work with me:

1. Initial Consultation:  We’ll begin with an inquiry and a meeting to determine if we’re a good fit. After that, I’ll send over all my onboarding forms.

2. Planning Your Podcast:

   – Content Mapping: Define the purpose of your podcast. Who is your target audience? What content will you offer?

   – Naming and Branding: Choose a catchy name and brainstorm cover art ideas.

   – Equipment and Software Guidance: I provide a comprehensive list of the equipment and software you’ll need.

3. Communication & Support:

   – I offer continuous support via Voxer, a messaging app. This real-time communication method is perfect for addressing questions and issues as they arise.

4. Recording Your First Episodes:

   – Preparation: We outline what needs to be done, including intros, outros, and music choices.

   – Recording: Share your recordings with me via Google Drive so I can review and provide feedback, ensuring high audio quality from the get-go.

5. Behind-the-Scenes Magic:

   – Editing: I handle the editing to make sure your podcast sounds professional.

   – Platform Setup: I set up your podcast host and submit your show to various podcast platforms.

   – Scheduling and uploading your episodes to your host with descriptions.

   – Promotion: We develop a strategy to promote your podcast leading up to the launch.

6. Post-Launch Support:

   – Ongoing Management: Once the hard part is done, you focus on recording episodes, and I manage the backend tasks. You just record, send it over, and I do the rest!

The Benefits of Working with a Podcast Manager

Outsourcing your podcast production can be a significant investment, but it’s one that pays off:

Efficiency: Save your time and effort for content creation and business growth.

Expertise: Benefit from my experience and knowledge.

Focus: Concentrate on what you do best while I handle the technical details.

Imagine having all the complex parts of launching a podcast handled for you. That’s what I offer. You’ll have more time to create, engage with your audience, and grow your business.

If you’ve been dreaming about starting a podcast, now is the time. I’m here to walk beside you, share my expertise, and help bring your podcast vision to life.

Reach Out Today!

Ready to take the next step? Visit to schedule a discovery call, or DM me on Instagram @allisonnitsch. Let’s get your message out into the world!






  • Podcast Hosting: Captivate (7-day free trial with my affiliate link)
  • Private Podcasting: Hello Audio


Welcome to Master Your Message! A show designed to help female entrepreneurs make an impact and grow their business through podcasting. I am Allison Nitsch, a former educator turned podcast manager with a clear mission: assisting YOU in using your voice through podcasting. 

You have a message to share! Someone out there needs to hear what you have to offer. Let’s get your voice out there and make a difference!

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