APPLE PODCAST | SPOTIFY | OTHER PLATFORMS
In this episode, I’m joined by my friend Andi Smiley to talk about using Pinterest to market a podcast without relying on Instagram or daily social media posting. Andi walks through how she built her own Pinterest strategy from scratch, what she recommends pinning, how Pinterest SEO works differently than podcast or Google search, and how to build Pinterest into a sustainable weekly workflow. If you’ve been wondering whether Pinterest could be a way to get more eyes on your episodes long after they go live, this conversation breaks down exactly how to start.
Here’s what we covered:
- Why Andi moved away from Instagram entirely and went all in on Pinterest, including the impact it had on her sales, email list growth, and overall mental health
- What to put on a pin (image, title, description, link) and how to use Canva templates as a starting point
- Using AI tools to generate pin title and description options from episode transcripts
- Where to send pins for the best results
- Why embedding an audio player directly in a blog post matters
- How to research Pinterest-specific keywords
- Common mistakes to avoid
- Why Pinterest content has staying power, with pins continuing to circulate and even rank higher a year or more after posting
- How to handle freebies and older episodes on Pinterest
- A simple workflow for batching and scheduling pins, plus advice for getting started
CONNECT WITH ANDI:
– Pinterest VIP Setup (Done for you version)
– Pinterest Magic for Podcasters (DIY version)
– Freebie: “Is Pinterest Right for Your Podcast?” Checklist
Podcast: The Friendly Podcast Guide
🎧 FREE RESOURCE
Before You Hit Record– free private podcast series on what should be in place before you hit record on your first episode (and no, it’s not the tech).
🎙️ WORK WITH ALLISON
Launch Your Podcast in 6 Weeks– There’s more to launching a podcast than the tech, we want to make sure it’s built to bring in the clients
📲 CONNECT
Website –allisonnitsch.com
Instagram –@allisonnitsch
Threads –follow here
🛠️ PODCAST/MARKETING TOOLS I USE
Captivate– podcast hosting, 7-day free trial
Descript– recording and editing
Showit– website platform
Flodesk– email marketing
*Some links are affiliate links – I earn a small commission at no cost to you.
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