Why You Should Launch a Podcast with 3 Episodes [ep. 64]

AND WHAT EPISODES 2 & 3 CAN BE ABOUT

If you’ve been contemplating the idea of launching your own podcast, you’ve landed in the right place. In the latest episode of Make Podcasting Simple, I discussed a crucial element for a successful podcast launch – putting out not one, not two, but three episodes on your launch day.

Here’s why your first three episodes are pivotal and some guidance on what they should be about.

Why Launch with Three Episodes?

Launching with three episodes is not just a random number; it’s a strategic move. Here’s why:

  1. Variety for Your Listeners: Offering three episodes provides a good mix for your audience to understand who you are and what your podcast is about. It allows them to binge a bit and get a feel for your style and content.
  2. Increased Exposure: Podcasting platforms love new content. By launching with multiple episodes, you increase your chances of being pushed out to potential listeners by these platforms.
  3. Better First Impressions: If a listener doesn’t resonate with your first episode, giving them two more to listen to before making a decision can be the difference between gaining a loyal follower or losing them.

Episode 1: The Get to Know You Episode

Your very first episode should be an introduction to your podcast and yourself. This episode is about laying the groundwork. Who are you? What is your podcast about? Why should people listen to you? It’s your chance to make a personal connection with your audience.

Episode 2 and Episode 3: Dive into Your Content

The content of episodes 2 and 3 is where you start to showcase the value your podcast brings. Here’s a framework to help you decide what these episodes could be about:

  • Episode 2: Choose a broad topic within your niche. If you’re a marketing coach, for instance, discuss general business and marketing tips. This broad approach appeals to a wider audience and hooks in those who might be interested in your broader themes.
  • Episode 3: Get specific. Delve deeper into a particular aspect of your broad topic. If Episode 2 was about general marketing strategies, Episode 3 can focus solely on email marketing. This specificity shows your range and depth of knowledge.

Addressing Different Interests

The goal with the variety is to appeal to different facets of your ideal listener’s interests. Not every episode will land with every listener, and that’s okay. Maybe someone isn’t currently doing email marketing and would skip episode 3, but they found episode 2 incredibly helpful and are now looking forward to more. The key is to keep delivering value in each episode.

Moving Forward

You might already be wondering, “What’s next after my first three episodes?” In our next podcast episode, I’ll tackle how to come up with a variety of episode ideas so you can keep creating valuable content effortlessly.

Launching a podcast is exciting and, yes, a bit daunting, but with a solid plan for your first three episodes (and some guidance from a podcast manager 😉🙋🏻‍♀️), you’re setting yourself up for success. 

Remember, these episodes are your first impression, and you want to make it count. Give your listeners a variety of content to choose from, showcase your expertise, and keep them coming back for more.

Stay tuned, and don’t miss our next episode where we help you generate endless content ideas in just 15 minutes.

LET’S WORK TOGETHER

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MORE ABOUT MAKE PODCASTING SIMPLE:

Welcome to Make Podcasting Simple, the show for busy business owners who want to use their podcast as a powerful marketing tool without the overwhelm. 

Whether you’re a solopreneur, coach, or course creator, this podcast is here to help you simplify your podcasting process so it fits seamlessly into your schedule. 

Get practical tips, actionable strategies, and systems that will make podcasting feel manageable and fun—because running a business is busy enough!

Let’s make podcasting simple!

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Allison Nitsch