In episode 57 of the Make Podcasting Simple podcast, we get into the heart of podcasting and outsourcing with my client, and the host of The ESL Teaching Podcast, Ieva Grauslys. Join us as we uncover practical insights into maintaining an engaging and consistent podcasting routine.
A Strategic Blend: Marketing for Podcasters
Ieva’s marketing shines in her belief in integrating her podcast content seamlessly into various platforms to reach her audience effectively. Here are some key strategies she uses:
- Email Marketing: By offering free resources and maintaining a robust email list, Ieva ensures her audience is always in the loop. Her regular emails and follow-ups are tailored to keep her listeners engaged and excited about new episodes.
- Consistent Social Media Engagement: From Instagram to Facebook, Ieva ensures consistent engagement with her followers. She posts thought-provoking questions, sound bites, and promotional content every week, fostering a strong community around her podcast. Each piece of content comes directly from her episode.
- Repurposing Content: A firm believer in content repurposing, Ieva transforms her podcast messages into multiple formats. This not only extends her reach but also provides new avenues for engagement.
Scaling Up with Support
Initially, Ieva juggled all aspects of her podcast by herself but quickly realized the value of outsourcing. Entrusting social media postings to a virtual assistant, and the podcast assets to me as her podcast manager, allowed her to focus more on content creation and less on logistical tasks. This strategy not only gave her more mental space but also enhanced her ability to produce higher-quality content.
Ieva’s stated that collaborating with me as her podcast manager has been a game-changer (her words, not mine 😄). Handing over her promotional activities such as the episode description, uploading and scheduling the episode, graphic creation, blog posts to her website, ensures that Ieva can use her energy to craft more impactful episodes rather than getting bogged down by the nitty-gritty of marketing.
Consistency: The Cornerstone of Success
One recurring theme in this episode is the importance of consistency. Both Ieva and I agree that delivering regular content helps in maintaining a loyal listener base. Ieva shares insightful anecdotes on how being transparent with her audience about podcast frequency has built trust and understanding.
Overcoming Burnout and Building Resilience
Podcasting can be demanding, and burnout is a reality many creators face. Ieva candidly talks about her own struggles, including taking a month off during a typically productive summer. Yet, to her surprise, her listenership remained strong, proving that quality content fosters loyal followers.
To combat podcast fatigue, Ieva recommends strategies like re-airing older episodes and taking necessary breaks without losing connection with the audience. This approach ensures sustainability without compromising on the authenticity of her content.
Focusing on the Long Game
In this episode, Ieva and I both emphasize the importance of playing the long game in podcasting. Rather than fixating on immediate metrics or financial success, we encourage focusing on the core message and the value provided to the audience. Podcasting is more about consistent growth and long-term impact than chasing viral moments.
Practical Tips for ESL Teachers
Ieva’s podcast offers practical advice tailored for ESL teachers, addressing significant challenges like managing newcomer students and understanding grammar. Her actionable tips resonate with her audience, providing relatable solutions that can be immediately implemented in classrooms.
Takeaway
Ieva’s journey is a testament to the power of strategic marketing, consistent effort, and the willingness to adapt. Her experience shows the significance of understanding one’s audience and the need for sustained passion in podcasting.
Stay dedicated, keep learning, and never lose sight of why you started podcasting in the first place.
📌 Tune in to episode 57 of Make Podcasting Simple to dive deeper into Ieva’s insights and learn how you can elevate your podcasting game!
Stay inspired and keep podcasting!
CONNECT WITH IEVA:
LET’S WORK TOGETHER
CONNECT WITH ALLISON:
- Follow on Instagram – @allisonnitsch
- Website – allisonnitsch.com
IF YOU MISSED THE LAST EPISODE:
PODCAST RESOURCES:
- Podcast Hosting: Captivate (7-day free trial with my affiliate link)
MORE ABOUT MAKE PODCASTING SIMPLE:
Welcome to Make Podcasting Simple, the show for busy business owners who want to use their podcast as a powerful marketing tool without the overwhelm.
Whether you’re a solopreneur, coach, or course creator, this podcast is here to help you simplify your podcasting process so it fits seamlessly into your schedule.
Get practical tips, actionable strategies, and systems that will make podcasting feel manageable and fun—because running a business is busy enough!
Let’s make podcasting simple!
