APPLE PODCAST | SPOTIFY | OTHER PLATFORMS In this episode, I’m joined by my friend Andi Smiley to talk about using Pinterest to market a podcast without relying on Instagram or daily social media posting. Andi walks through how she built her own Pinterest strategy from scratch, what she recommends pinning, how Pinterest SEO works […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS A client got on a call this week to plan her relaunch. Her last episode went live July 4th of 2024. Two years of silence. When her stats got pulled up, not for any strategic reason, just because her show was being moved to a new host, her […]
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(And Why It’s the One Thing AI Can’t Fake) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Every coach I have hired in the last several years was because of their podcast. Not Instagram, not Threads. Even if I found them on social media, the decision happened after listening to their podcast. One coach was even […]
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(And How They Work Together) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS When you picture podcasting, you probably picture one thing: your own show, episodes going out every week, an audience building over time. That version is real and it’s powerful. But it’s not the whole picture. There are actually three distinct types of podcasting […]
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They’re Not the Same Tool APPLE PODCAST | SPOTIFY | OTHER PLATFORMS If you’ve been treating podcasting and social media as two versions of the same thing, content platforms you pick between or use together, this . Most people in the online business space have landed here at some point. But understanding why podcasting vs […]
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(That Most People Skip) APPLE PODCAST | SPOTIFY | OTHER PLATFORMS If you’ve been thinking about starting a podcast, there’s a good chance the first question you’ve asked yourself is something like: what should my first episode be about? What should I name the show? It feels like the logical place to start. You’re launching […]
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Who Want to Ditch Social Media Estimated Read Time: 10 min read When we think of podcasting, we usually think of it as one thing. You start your own show, record episodes, and hope people find you. And if that’s all podcasting were, it would still be worth doing because even a single well-launched show […]
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(And Get Off the Treadmill) Estimated Read Time: 10 min read You’ve been doing this for a while now. Showing up on Instagram. Writing the captions. Filming the reels. Figuring out the hooks. Posting at the right time. Checking the engagement. Wondering if it’s working. Starting all over again tomorrow. And somewhere in the middle […]
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(The Strategic Way) Estimated Read Time: 8 min read So many podcasts get launched backwards. Cover art first. Trailer next. Three episodes scrambled together. Post on Instagram. Wait. Then six months later, the host wonders why it’s not working. Why listeners aren’t finding her, why downloads aren’t translating into clients, why the whole thing feels […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS How to Sell on Your Podcast Without Sounding Salesy You’ve just delivered some golden advice, wrapped your episode in a bow, and now… it’s time to tell listeners how to work with you. Cue internal panic:❌ “How do I say this without sounding pushy?”❌ “Is this too salesy?”❌ […]
