When a new listener stumbles upon your podcast and ends up listening to five episodes in a row, that’s not luck, that’s strategy. A bingeable podcast is one of the strongest signs that your content is building trust and nurturing your audience toward becoming clients. Bingeable episodes mean people aren’t just listening…they’re invested. And when […]
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(and Why It Matters for Client Growth) You’re putting out valuable content, but people aren’t turning into clients. What’s missing? Likely, it’s your strategy around the podcast listener journey. Knowing how to guide a listener from discovery to becoming a client is the key to unlocking consistent podcast-driven business growth. Most people don’t become clients […]
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When you publish a new episode, you probably focus most of your time on the content—and maybe the title if you listened to last week’s advice. But there’s one tiny section that often gets ignored and holds major potential for discoverability and growth: your podcast episode descriptions. These aren’t just filler text. They’re your second […]
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If you’re not spending time crafting your podcast episode titles, you’re likely missing out on valuable listeners. Titles are often your first (and sometimes only) chance to convince someone to press play. When you write titles with intention and strategy, they don’t just attract clicks. They also improve discoverability in search results, helping your podcast […]
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If you want to set up your podcast for growth, whether you’re just launching or you’ve already released dozens of episodes, this is for you. A podcast can absolutely fuel your business, but only when it’s built with purpose, strategy, and sustainability. In episode 19 of Podcast-First Marketing, we walk through the four essential pieces […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Your podcast might be packed with value, but if it’s not showing up in search, it’s not being heard. These five podcast SEO fixes will make your show easier to find, get more people pressing play, and ultimately grow your audience with the right listeners. I break down […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS When you start paying attention to metrics beyond just downloads, you begin to see the story behind your data. In this episode, I walk you through the seven podcast metrics you should track…the numbers that tell you where your podcast is really heading and how you can use […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS If you’re ready to use your podcast as a client‑generating engine (not just a hobby), you need to be aware of three podcast marketing mistakes that might be holding you back. In this post, you’ll discover three key errors many podcasters make and exactly how to course correct […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Today, we’re getting into the philosophy that drives everything I teach: Podcast First Marketing. If you’re tired of juggling platforms and feeling like your podcast is just another box to check, it’s time to flip the script. Your podcast can be your main marketing engine! The foundation of […]
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APPLE PODCAST | SPOTIFY | OTHER PLATFORMS You’ve probably heard it before: just be consistent. Keep publishing your podcast every week and the clients will come. It sounds simple, right? But if you’ve been showing up regularly, releasing episodes like clockwork, and still not seeing results, there’s a reason… and it’s not your commitment. It’s […]
