How to Plan Strategic Podcast Episodes Without Staring at a Blank Calendar [Ep. 33]

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If your podcast planning feels like a weekly staring contest with a blinking cursor on Google Docs, there’s a better way. You don’t have to reinvent the wheel every time you sit down to record. You just need a simple system that actually works.

In episode 33 of Podcast-First Marketing, you’re going to learn how to plan podcast episodes fast by focusing on what matters: your audience’s problems and your offers. This four-step method will give you a batch of lead-focused, client-attracting episode ideas in minutes.

The Real Reason You’re Stuck Planning

I am going to assume that there have been times that you wondered what on earth you were going to talk about, and then either spiraled into overthinking or posted something random just to stay consistent. The hardest part isn’t recording the episode. It’s figuring out what to say.

You can skip the guesswork when you have a process that ties your content directly to your goals. That’s what this method does.

Start With ONE Core Problem

Forget about listing 25 problems your audience faces. Just pick one core issue you know they’re struggling with. Write it down. Keep it simple.

Use the Four Episode Focus Questions

Run that one problem through these four strategic questions. Each one gives you an episode idea:

  1. What belief do they need to shift?
    This becomes your perspective shift episode.
  2. What small win can you give them?
    This is your quick win episode.
  3. What hesitation or fear do they have?
    This is your objection buster episode.
  4. What does success look like for them?
    This becomes your call to action episode where you connect the dots and introduce your offer.

Boom. That’s four episodes that guide listeners from “interested” to “I’m in.”

Why This Works

This process doesn’t just give you topics. It creates a flow. You’re walking your listeners down a path toward your offers one episode at a time.

You’re not just showing up to be helpful. You’re building a system that:

  • Builds trust and momentum
  • Anticipates objections
  • Shows results
  • Clearly connects content to your offer

Most people just post content at random. This method gives every episode a job.

Make Planning Even Easier With the Right Tools

Want a simple way to plug this all in?

✅ Grab the Free Podcast Planner – Designed to work with this method, it helps you lay out each episode clearly and keep track of your content flow.

✅ Book a Three-Month Episode Planning Session – We’ll map out your next 12 episodes together using this method, based on your unique offers and audience. You’ll leave with a clear strategy that saves time and supports your business.

Up Next…

Next week, we’re talking about why so many podcasters hesitate to pitch their offers and why that “salesy” feeling has less to do with selling and everything to do with how your episodes are structured.

If you’ve ever mumbled through your CTA or skipped it altogether, you’ll want to be here for that one.

Until then, keep creating episodes that move your listener one step closer to becoming your client. You’ve got this.

APPLY HERE

  • The Podcast-First Marketing Intensive: A high-touch intensive focusing on building out a full podcast funnel strategy, messaging alignment, and offer integration so that you have a podcast-first business.

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Allison Nitsch