APPLE PODCAST | SPOTIFY | OTHER PLATFORMS
If your podcast hasn’t been pulling its weight in your business, you’re not alone. You show up, record helpful episodes, and maybe even publish consistently… but the leads and sales you expected? Nowhere to be found.
It’s frustrating, especially when you’re not new to content creation. The issue isn’t your voice, your value, or even your visibility. It’s your structure.
Your Podcast Lacks a System
Most business owners start a podcast thinking it’ll naturally grow their audience and client base. But what actually happens? You end up brainstorming random topics week after week, hoping something lands.
A podcast doesn’t drive results unless it’s strategically built to support your offers. Without a defined role in your business, it becomes just another thing to manage, more noise, less ROI.
But once you shift your approach and give each episode a specific job, everything changes.
The Four Episode Types That Drive Sales
After years of trial and error (and a whole podcast pivot), I’ve narrowed podcast planning down to four episode types that work together to move your listener toward becoming a client:
- Perspective Shift Episodes – Help your audience think differently and see your solution as the better path.
- Quick Win Episodes – Build trust and momentum by offering small, actionable wins.
- Objection Buster Episodes – Tackle the silent “yeah, but” questions your listeners are thinking.
- Call to Action Episodes – Clearly show what to do next, whether it’s downloading a freebie or booking a call.
Each type plays a role in a bigger system instead of just a one-off content. When your podcast follows this structure, it becomes your most powerful marketing tool.
Planning Gets Easier (and More Profitable)
No more wondering what to talk about next. No more treating every episode like it has to teach, pitch, inspire, and entertain all at once. With this method, you know why you’re creating each episode and how it fits into your larger funnel.
You’re not just posting content. You’re leading listeners on a journey that naturally leads to your offers.
Want Help Planning Your Episodes?
I’ve got two ways to help you implement it:
✅ Grab the free Four-Episode Podcast Planner – It helps you map out your next month of content with a way to see what each episode is doing. Add in this method, and you have episodes that have jobs.
✅ Book the Three-Month Episode Planning Session – We’ll plan your next 12 episodes together using this four-episode focus method, so you no longer have to guess what you will be talking about each week. You will walk away with a clear, strategic plan that supports your offers.
APPLY HERE
- The Podcast-First Marketing Intensive: A high-touch intensive focusing on building out a full podcast funnel strategy, messaging alignment, and offer integration so that you have a podcast-first business.
FREE RESOURCES
- Free Episode Planner
- Quiz: What’s Keeping Your Podcast from Growing?
- 7 Podcast Metrics to Track and How to Track Them
- Private Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record
LET’S WORK TOGETHER
CONNECT WITH ALLISON:
- Follow on Instagram – @allisonnitsch
- Threads – Follow here
- Website – allisonnitsch.com
PODCAST RESOURCES:
- Podcast Hosting: Captivate (7-day free trial with my affiliate link)
- Referral Link for Descript
- Website & Blog through Showit
- Email Marketing with Flodesk
*Some links shared may contain affiliate links in which I do receive a very small commission.
LEAVE A COMMENT