I actually had a minute without my family in the house, so I decided that this is no better time than any to write this. While I really looked at my list of topics I eventually want to talk about I thought, what better way than to just go ahead and give you five tips for having podcast success.
Having a podcast can be an amazing experience and a way to market your business, but having it work for you takes work.
I want to give you some simple tips that will help you make sure that your podcast is successful and in return will work for you and your business.
Starting a podcast is the hardest part. I truly think that getting over the fear, anxiety, excitement of putting yourself out there, and getting everything set up is the hardest part.
I tell my clients, once you get past the launch part, it’s literally recording, upload it and you’re done.
The second hardest part is to keep up with it. Now I’m also new to having my own podcast, but I have worked with clients where I help them be successful. So today, I want to share some tips that I think will help your podcast have success.
Tip number one, when having a podcast, is to stay consistent. Now what this looks like for you might look different for other podcasters. My podcast versus my clients’ podcast is going to be different.
What you need to remember is that no matter when you decide to release an episode, no matter whether it’s Monday, Tuesday or Wednesday, just stay consistent.
Make sure you release those episodes the same day and preferably at the same time each week. That way your audience knows when to expect them.
If you choose to release a bi-weekly episode, meaning you only release an episode every other week, that’s great, just stick to that same day. Your listeners will expect it every other week. They will be looking for your episodes on the days that you release them. I know I do for the podcast that I listen to.
We just want to stay consistent in order for those listeners to know when to expect what you have to say next.
Tip number two, plan ahead. Now this can also look different. Maybe it’s just planning your content ideas ahead of time or creating your outlines. You choose what works best for you, but have a plan.
The hardest thing is to be rushing to get an episode recorded, not even knowing what you’re going to talk about. Then we tend to fumble over our words. We just don’t do our best when we’re in a rush.
Think about a time when you were in a rush…trying to get out the door to go somewhere.
We lose our keys, we forget our wallet….that’s my husband.
So many of us have these ideas of what we want to record, and when we are in a rush, we tend to forget what we want to say.
We are more likely to remember everything if we have planned it out ahead of time, especially if you have an outline or something to go off of.
Find a Podcating Routine
Tip number three, find a routine. Having a routine keeps you on track, and whether that means you are batching your recordings, or you have a set day to record… maybe you really do well flying by the seat of your pants…you have to find what works for you.
I’m currently trying to pick a day to record, but if it’s a Saturday and my kids are gone running errands with my husband, then I might want to get it knocked. That way I can have it done and spend more time during the week with things I need to be doing.
Again, you have to find what works for you. Like I said, I’m still obviously working on what my routine is, but I am recording this episode a few weeks ahead because I want to make sure that it’s done and then I can spend my time on my clients podcast.
I’m someone that just feels a heaviness knowing I’m putting something off, and not sure if I’d call myself a procrastinator or not…I think I’m half and half. The anxiety definitely kicks in when I procrastinate, but I don’t always have things ready to go because I am human.
I tend to feel that huge sense of accomplishment when I get a task out of the way. I love to just check things off my list, but it did take me a while to figure that out.
So once you find something that feels good for you, build that into your routine. Put it on your calendar.
If you are struggling, really think about what you feel might be best for you, and give it a try. You never know until you try. One time it may not work, and you change it up.
Create Content Your Audience Wants
Tip number four for podcast success is to create content that your audience wants. Now, if you go back to episode four, I discussed all the different ways to come up with content.
One of those is to look at what your audience is asking, and to think about what they might need. Listen to your audience. What episodes are they listening to more?
If you’ve already had your podcast for a while, create more of the content that’s done well, but maybe go more in depth.
Your listeners are going to stick around when they enjoy what you are talking about. Does that mean that every listener is going to love every single episode we create? I mean, we hope so. But in reality, it just might not happen.
Go with what you feel your audience will want more of or better yet, ask them! Send a poll on Instagram or your platform that you use, and ask them what they want to hear more of.
Promote and Repurpose Your Podcast
Tip number five is kind of a combination of two things: promote and repurpose.
I combined these two because I feel that repurposing your content is also a way to promote it.
In order for your podcast to be successful, you have to let your audience know that you have new episodes out. You have to promote it to get new listeners and the audience will be waiting for your episodes to release.
When they see it pop up in their podcast player, they’re going to listen. But the more you promote it, the more listeners you will likely get.
Promoting each episode lets them know what the episodes are about.
Repurpose what you have, which in turn is promoting it.
Take what you said in your episode and turn it into one, or all, of the following:
- Instagram caption
- Blog post
- Reel for Instagram
I hope you can take these tips and really help your podcast be successful. If you have any questions, please reach out to me. You can find me on Instagram or email, and elt me know if you have any other ideas that I can help you with.
I want my podcast and blog to be resources for those of you who have a podcast, who are thinking about a podcast, or don’t even know where to start.
If you need help, reach out. I’m always here for you.
IF YOU MISSED THE LAST EPISODE:
- Free Private Podcast Launch Guide – listen to 6 short episodes to find out if launching a podcast is what your business needs. I walk you through the steps of what it takes to start a podcast, from the prep to equipment to recording.
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MORE ABOUT PODCAST WITH PURPOSE:
How would you feel if you could put social media aside, and speak to your audience in a way that resonates with them? Podcasting can give you that and so much more!
Do you envision having a podcast as part of your business? Would you love to know the ins and outs of what it takes to have a podcast? How can it affect your business and YOU? Maybe you’ve considered a podcast, but you don’t know where to start, or how to keep up with all of the tasks.
Welcome to Podcasting With Purpose/Hello Podcaster! Your host, Allison Nitsch, is a former teacher turned podcast manager, on a mission to support entrepreneurs with launching and managing their own show/podcast.
With this podcast you will learn how having your own show can help bring more eyes on your business, find out if podcasting is for you, and give you some strategic steps to getting a show out and into the ears of those who need it.