Media Assets

Speaking Topics:

The Long Way Around: How 26 Years of Trying to Fit Into the Wrong Life Led Me to Podcasting

So many of us spend years trying to make the wrong thing work because we do not know there is another option. For me, that took 26 years. Leaving and going back to teaching three different times, a divorce I rarely talk about, having twins and a 3-year-old as a single mom, a hysterectomy in my 30s, panic attacks in a school nurse's office, and finally, one late night Google search that changed everything. A podcast showed me there was another way. And then I built my business helping women use their voice through podcasting to reach the people who need what they offer because I know firsthand that the right podcast at the right moment could change what someone believes is possible.

Every coach I have ever hired I found through a podcast. I heard them thinking out loud, heard how they explained things, heard their values before I ever saw a sales page, and hired them because of it. That is the experience I want to create for my clients' clients.

In this conversation I share the full story (the messy, non-linear version) and what it taught me about visibility, trust, and why the thing that feels most like home is usually the thing worth building your business around.

What a Podcast Did for Me That Social Media Never Could (and Why That Changes Everything About How You Think About Visibility)

I did not choose podcasting because I had a marketing strategy. I chose it because a podcast got me out of a career that was slowly making me sick. And then I started wondering, if audio could do that for someone who was desperate and exhausted and out of options, what could it do for someone's business? 

In this conversation I share what I have learned after producing over 1,000 episodes. That podcasting builds the kind of trust that changes what people believe is possible, and that social media was never designed to do that job no matter how consistent you are. This is not a "here is why you need a podcast" conversation. It is a "here is what happens when the right voice reaches the right person at the right time" conversation.

Podcasting Shortens the Gap Between Discovering You and Hiring You

Every coach I have ever hired, I hired because of their podcast. By the time I had listened to a handful of episodes, I was not wondering anymore whether they could help me. I was just wondering if I was ready.

That is the thing nobody talks about when they talk about podcasting for visibility. It is not really a visibility tool. It is a trust tool. And trust is the thing that gets someone to spend real money with you.

A reel can get found. A podcast builds belief.

In this conversation I talk about why audio closes the gap between someone discovering you and someone trusting you enough to invest, why that gap is the exact thing most business owners are struggling to close right now, and what changes in your marketing once you understand that your podcast is not competing with your sales page. It is doing the job your sales page can never do alone.
Explaining your work out loud, episode after episode, sharpens your message in a way that sitting down to write takes longer to do. You do not find your message by planning it. You find it by saying it enough times that the version that is true finally surfaces.

Your Podcast and Your Email List: The Two Business Assets That Work Better Together Than Either Does Alone

*This topic is best for email marketing or list-building focused shows

Online business owners tend to treat their podcast and their email list as two separate strategies. They should be working together. Your podcast attracts the right people into your world. Your email list converts them. When both are running together with intention, every episode you record ends up doing double the work.

In this conversation, we talk through exactly how to connect the two so listeners become subscribers, subscribers become buyers, and the whole system runs without daily posting.