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Today, we’re getting into the philosophy that drives everything I teach: Podcast First Marketing. If you’re tired of juggling platforms and feeling like your podcast is just another box to check, it’s time to flip the script. Your podcast can be your main marketing engine! The foundation of how you connect, nurture, and sell.
Let me show you how to stop treating your podcast like a side project and start using it to replace the endless pressure of posting on every other platform.
The Social Media Trap (And Why Podcasting Frees You From It)
When I started out in podcast production, I watched so many women pour hours into social media. They posted daily, tried every trend, and still barely moved the needle. Meanwhile, their podcasts sat in the background, underutilized.
The burnout was real. I’ve seen clients go all in on social media only to quit entirely when it got to be too much. That content disappears in a flash. A podcast episode? It speaks for you long after it’s released.
Social media lacks the depth of connection. It demands visuals, trends, engagement, and a lot of effort for a tiny window of visibility. A podcast builds trust and relationship over time and that’s what leads to sales.
What Podcast First Marketing Really Means
1. Your Podcast Leads Your Funnel
Your podcast becomes the top of your marketing funnel. Everything else (social posts, email, Pinterest) points people to your episodes. The podcast is where the relationship begins, where people choose to spend time with you, and where trust is built.
2. Organic Discovery That Lasts
Podcast episodes don’t disappear after 24 hours. With the right keywords, episode titles, and SEO (or PSO: Podcast Search Optimization), your episodes can reach new listeners long after you hit publish. Pair each episode with a blog post, and you open the door to even more organic traffic through Google and Pinterest.
3. Solo Episodes Build Authority
Guest interviews are valuable, but your solo episodes position you as the expert. They show your voice, your framework, and your offer. The more strategic solo content you create, the easier it is to become the go-to person in your niche.
4. Every Episode Should Guide Your Listener
Don’t let episodes end in a dead end. Every one should lead somewhere – a freebie, a product, another episode, or a service. These micro-calls-to-action move passive listeners into active clients over time.
5. Podcast as Your Funnel Powerhouse
Even if you hate the word “funnel,” you have one. A podcast lets you build a natural funnel: people listen, get to know you, and move toward working with you. This growth may be slower, but it’s authentic, sustainable, and far more effective than chasing the next viral moment.
6. Intentional Content Over Random Topics
Each episode should support your business goals. You don’t have to be selling every week, but each topic should align with your offers, message, or audience journey. When you plan with intention, your content works for you.
How I Structure My Podcast Content
Here’s how I keep my podcast aligned with my business:
- Early in the month: I share helpful content, promote a freebie, or introduce a small offer.
- Once a month: I talk more deeply about my core offer, the Podcast-First Growth Intensive.
Throughout every episode, I naturally mention how I help, what I offer, and how listeners can take the next step without pushing a hard sale.
If You’re Feeling Stuck, Here’s the Next Step
If Podcast First Marketing sounds great but you’re unsure how to implement it, I now offer the Podcast Power Hour: a focused, 60-minute strategy session where we dig into your show, evaluate what’s working, and plan how to make your podcast your most powerful marketing tool.
You’ll walk away with a clear plan to grow your podcast, attract ideal clients, and stop relying on social media to do the heavy lifting.
Final Thoughts
Your podcast can become the core marketing engine in your business. It creates lasting content, builds relationships, and brings aligned clients directly to you.
Marketing doesn’t have to be draining. It can start with your voice.
Book your Podcast Power Hour today and let’s make your podcast work harder (and smarter) for your business.
Until next time, keep creating episodes that bring your listeners one step closer to becoming your clients.
Book a Podcast Power Hour
FREE PRIVATE PODCAST AUDIO TRAINING
PODCAST RESOURCES:
- Podcast Hosting: Captivate (7-day free trial with my affiliate link)
- Referral Link for Descript
- Website & Blog through Showit
- Email Marketing with Flodesk
*Some links shared may contain affiliate links in which I do receive a very small commission.
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