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If you’re using your podcast to bring in leads and grow your business, then building a monthly mini funnel for your podcast is the strategy you need. A well-structured podcast funnel isn’t just about creating content. It’s about building a clear path that guides ideal listeners toward becoming clients, all through a monthly podcast series.
This method not only simplifies your podcast planning but also makes each episode purposeful and connected. So instead of scrambling each week with what to say, you’ll be working with a strategy that attracts, connects with, and converts your listeners.
What Is a Monthly Mini Funnel for Your Podcast?
A monthly mini funnel for your podcast is a four-episode series you release each month that leads your listeners through a journey. This framework helps them move from discovering your content to taking action and ultimately reaching the point where they’re ready to work with you.
To build this, use the DRA method: Discover, Relate, and Act. Every month has its own theme and every episode plays a key role in moving listeners closer to becoming clients.
The DRA Method Explained
Each four-episode series follows the DRA method:
- Discover: This first episode is designed to catch your listener’s attention. It highlights a core struggle they’re facing and introduces a new way of thinking about it. It sparks awareness and shifts their beliefs. This is where they begin to think, “Maybe this person has the answer I’ve been looking for.”
- Relate: In the second episode, you focus on emotional connection. You address what your listener is feeling and help them realize you understand their struggle. When done well, they’ll be thinking, “How did she know exactly what I’m going through?”
- Act: The third episode is where your listener starts seeing what’s possible. You help them envision change and action, often leading them to your opt-in, encouraging them to DM you, or getting them to visit your website. It’s not about pitching, it’s about planting the idea of taking the next step.
- Offer: While this phase isn’t part of the acronym, it’s your fourth episode. This is where you present your offer. It’s not just a pitch…it’s a topic that naturally transitions into how your offer is the solution. This episode is all about showing how to take the next step in working with you.
Why This Structure Works
This approach works because it mirrors how people naturally make buying decisions. They first get curious, then connect emotionally, then start taking steps, and finally they make a commitment. Your podcast leads them through this process in a way that feels natural and engaging.
Each episode builds on the last, which is why planning in advance is so important. When you know what each episode will do, your content flows smoothly and your podcast becomes a powerful marketing tool.
Episode Breakdown
- Episode 1: Discover – This is where they find you, often when they’re actively searching for a solution. You’re giving them the “why” behind their struggle and peaking their curiosity.
- Episode 2: Relate – They start to feel like you understand them. This is where trust builds, and they begin to believe that you may be the right person to help them.
- Episode 3: Act – Now they’re ready to take a step. Whether it’s downloading a freebie, sending a DM, or exploring your services, they’re moving forward.
- Episode 4: Offer – Finally, you share what working with you looks like. It’s the natural next step after all the value and connection you’ve built.
What If There’s a Fifth Week?
Some months have five weeks, and that’s a bonus. You can use that extra episode to:
- Add another “relate” episode to deepen the connection
- Cover a standalone topic you’ve been wanting to share
- Bring on a guest who complements your services
Just make sure this episode still aligns with your overall strategy. If you’re inviting a guest, choose someone who provides value without distracting from your offers.
Planning Ahead Makes All the Difference
Doing this monthly mini funnel structure requires planning – but only upfront. Once you map out your episodes for the quarter, you know exactly what to say each week. This removes the weekly stress and makes podcasting feel more aligned, easier, and more intentional.
When you’re not randomly pulling topics out of thin air, your message stays clear. You know what you’ve covered and what’s coming next, which builds more consistency for both you and your audience.
This is the kind of strategic clarity that can transform your podcast from just content into a marketing engine. Instead of just having a podcast to have one, you’re turning your episodes into tools that attract, connect with, and convert your dream clients.
Ready to Build Your Funnel?
You don’t need to do this alone. This is exactly what I help my clients do – mapping out three months of strategic podcast content in advance. It becomes a rinse-and-repeat process that’s simple to maintain.
If you’re ready to let your podcast sell for you and eliminate the guesswork, it’s time to build your own monthly mini funnel. Let your podcast do the heavy lifting, bring in aligned clients, and help your message land with the people who need it most.
Plan once, record with confidence, and let your episodes work for you every single week.
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