How Podcast Management Helped Me Make Thousands a Month

If you’re stuck offering a bunch of different services, piecing together random client work, and still wondering why your income isn’t growing – you’re not alone. So many virtual assistants and freelancers hit this same wall. But there’s one niche that completely changed the game for me: podcast management.

It gave me focus, recurring income, and the chance to work with fewer clients doing work I actually loved. Within six months of specializing, I was making more each month than I had teaching. And by the next year, I had replaced my entire salary and gained the flexibility I’d always wanted.

Why Podcast Management Is a Hidden Gem

If you love listening to podcasts, or if you’ve helped clients with content, admin, editing, or even organizing – podcast management might be the niche you didn’t even know existed.

It’s:

1. Flexible
2. Client-retaining (hello, stable monthly income)
3. In high demand as more entrepreneurs use podcasts to grow their business

And the best part? It’s not just about editing audio. There are several podcast-related services you can build your business around – and you get to choose what you offer.

1. Podcast Launch Services

For brand-new podcasters, launching a show can feel overwhelming. That’s where you come in.

As a podcast manager, you can help with:

1. Planning and mapping out the show
2. Setting up hosting platforms
3. Recommending equipment and editing tools
4. Structuring episodes and show format
5. Editing and uploading trailer + launch episodes
6. Designing cover art or coordinating with a designer
7. Submitting the podcast to platforms like Apple, Spotify, and more

This is a premium service because it saves your client hours of work and removes so much confusion. Many podcast managers roll their launch clients into long-term monthly retainers – which brings us to the next service.

2. Monthly Podcast Management

This is the bread and butter of many podcast manager businesses. With this service, you take care of all the moving parts behind a client’s podcast on an ongoing basis.

Your monthly tasks might include:

1. Editing weekly episodes
2. Uploading and scheduling
3. Writing episode descriptions and show notes
4. Creating marketing content
5. Managing guest communications
6. Repurposing episodes into blogs, social posts, and more

Not every client will need everything, and that’s the beauty of it. You can customize your offers, build packages that make sense for your workflow, and set up recurring monthly income from just a few clients.

3. Podcast Strategy & Consulting

Once you gain more experience, another offer you can add is podcast strategy or consulting.

This is ideal for those who love the content and marketing side of things. As a strategist, you might:

1. Help clients plan content calendars
2. Create SEO-optimized episode titles
3. Align the podcast with their offers and marketing funnel
4. Track analytics and audience growth
5. Improve promotion efforts and content strategy

This can be a standalone service or something you include in your monthly management package. Either way, it positions you as more than just tech support – you become a trusted partner in your client’s business.

You Don’t Have to Do It All

The best part of podcast management?

You don’t have to offer all of these services.

Start with one or two that you enjoy and grow from there.

Remove services you no longer love.

Raise your rates as your skills improve.

You can build strong, long-term client relationships – without having to constantly hustle for new projects.

If you’re tired of juggling random admin tasks and you’re ready to build a business that feels focused, profitable, and yes – even enjoyable – podcast management might be the right next move.

What Comes Next?

Knowing what services exist is only half the battle.

The real income and freedom come when you stop trying to offer everything and start becoming an expert in one thing.

In the next video, I’ll show you exactly why offering more services isn’t the answer – and what to do instead if you want to grow a business that actually pays you well.

🎧 Want help getting started with podcast management?

Check out my free training below or browse my shop for templates and resources designed to help you build a podcast management business with confidence.

CONNECT WITH ALLISON:

• Website – allisonnitsch.com
• Send me a DM on Instagram – @allisonnitsch