Why Most Virtual Assistants Will Never Make More Than $5K Months

Virtual assistants are juggling a long list of services—admin tasks, calendar management, social media, email support and if you’re one of them…you’re not alone. That’s what most of us were taught to do when starting out.

Offer everything = land more clients.

At least, that’s what we were told.

But here’s the truth:

👉 Offering everything is exactly what’s holding you back from earning more.

In fact, most virtual assistants never break past $5K months… not because they aren’t capable or hardworking, but because their business is built on being a generalist instead of a specialist.

Why Offering More Services Isn’t the Answer

When I started my freelancing journey, I followed the typical advice—become a virtual assistant and offer anything clients needed. From inbox cleanups to Pinterest pins, I said “yes” to it all.

But it didn’t take long for me to realize:

1. My income was inconsistent
2. I had no clear niche
3. I was constantly learning new tools
4. I struggled to explain what I actually did
5. And I was customizing every client package from scratch

In short? I felt like a jack of all trades… but master of none. And that path was a fast track to burnout.

The Power of Specializing

The turning point came when I gave myself permission to specialize. Just like doctors don’t treat everything—you wouldn’t go to a podiatrist for heart problems—business owners need specialists, too.

When you niche down:

1. You become known for something
2. You get faster (and better) at your work
3. You can charge higher, premium rates
4. Clients refer you because they know exactly what you do
5. You don’t have to start from scratch with every new client

It’s focused. It’s scalable. And it’s so much less stressful.

How I Chose My Niche (and Made More Than I Did Teaching)

I wasn’t a long-time VA before I niched down. I had one short-term VA client before I realized: this wasn’t the path for me.

What changed everything? Podcast management.

1. I already loved podcasts and listened daily
2. A podcast literally changed my life and introduced me to online business
3. I saw someone editing audio and thought: I want to do that

Once I committed to podcast management, my business took off. Within my first year, I was making more than I ever did in a full year of teaching—and I was working fewer hours.

I became the go-to person for podcast support. My offers were clear. Clients started referring me. And yes, I got paid to listen to podcasts I genuinely enjoyed.

What About You?

If you’re feeling stuck in your VA business and wondering why it’s not growing the way you hoped… it might be time to niche down.

Ask yourself:

1. What tasks do I genuinely love doing?
2. What service would I be excited to become known for?
3. What could I go all-in on—even if I need to learn a few more skills?

You don’t have to figure it out overnight. But clarity comes so much faster when you choose one thing to focus on.

The Bottom Line

Niching down might feel scary at first – but in my experience, it’s the most sustainable way to grow a profitable, burnout-free business.

And if you’re thinking podcast management might be your thing but you’re not sure what services podcast managers actually offer…

👉 Watch my next video where I break it all down for you step-by-step.

You’ll learn what podcast managers get paid for, how to get started (even if you’ve never edited a thing!), and what your business could look like if you choose to go all in.

Want support as you grow your podcast management business?
Whether you’re just getting started or ready to land clients, I’ve created tools and resources to make your next step easier.

🎧 Visit my shop page to explore templates, guides, and beginner-friendly trainings built to help you feel confident and client-ready.

CONNECT WITH ALLISON:

• Website – allisonnitsch.com
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