
APPLE PODCAST | SPOTIFY | OTHER PLATFORMS The question used to be simple. Should you start a podcast? And the answer was almost always yes. But after years of watching service providers burn out, stop publishing, and walk away from shows that were working, it’s clear that the real question was never about whether to […]

APPLE PODCAST | SPOTIFY | OTHER PLATFORMS Think about the last person who hired you. Or think about the last person you hired. Did you say yes the very first moment you found them? Probably not. What happened instead was a process. You found them, you followed along for a while, you consumed something they […]